Amanda Batula has appeared in a new promotional campaign for a cannabis brand, marking a departure from her usual work. The reality television personality posed for a series of images to promote Edie Parker’s products ahead of the 4/20 event. In a statement, she described the collaboration as a natural fit and expressed support for efforts to normalise cannabis use.
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Batula stated that the campaign provided an opportunity to present a different side of her public image. She has previously spoken about her openness regarding cannabis, noting that she has not attempted to conceal her usage. According to her comments, such behaviour has not always been reflected in televised footage.
The campaign follows recent attention surrounding her personal life, including public discussion involving her former partner, Kyle Cooke. Comments made during an episode of Summer House prompted debate about her lifestyle choices. Batula has since reiterated her stance, maintaining that she has consistently been transparent about her habits.
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Earlier this year, the pair confirmed their separation after four years of marriage, stating that the decision was mutual. Since then, Batula has continued to pursue professional opportunities, including her latest campaign work. The development reflects a broader focus on her individual career and public profile.
