Kim Kardashian has reflected on the lengths she went to in the early days of her career to attract media attention, revealing that she once deliberately misled paparazzi in New York. Speaking on Khloé Kardashian’s Khloé In Wonderland podcast, she described fame as her primary ambition at the time and said she was willing to be creative in order to gain visibility.
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Kardashian explained that she and her long-time friend Jonathan Cheban learned that photographers were waiting outside a hotel where Britney Spears was believed to be staying. By securing a lift in a luxury Rolls-Royce and arriving at the same hotel, the pair gave the impression that Kardashian was visiting the pop star, prompting photographers to focus their attention on her.
After briefly hiding inside the hotel, the two re-emerged to further the illusion, with paparazzi reportedly asking Kardashian about Spears. She said the strategy succeeded, as photographs from the encounter appeared on several magazine covers, marking a turning point in her public profile.
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During the same conversation, Kardashian also recalled receiving advice from Cheban on how to handle photographers, including adopting a more reserved public persona inspired by Victoria Beckham. She suggested these moments illustrated how carefully image and media presence were managed during the early stages of her rise to fame.